Students will evaluate and create single and multi-colored artwork in a vector-based graphics software application environment (Adobe Illustrator). An exploration of basic color theory and design principles will be included as well as the appropriate use of vector-based graphics software within the graphic reproduction process.

Students will assess and utilize software for electronic page assembly of text and graphic elements. Students will explore page layout and design concepts as well as scanning equipment and output devices. Students will gain an overview of the graphic communication and reproduction process and be able to integrate page layout software into that process. The course will include daily exercises, assignments and lectures. Students will demonstrate an understanding of digital file preparation/output and imposition procedures when developing single and multiple-page layout documents. Topics will also include: 4 color process, step and repeat functions, job tracking sheets, document binding systems, preflight and file repair, imagesetter use and calibration, and digital proofing systems.

GAT 230 - Students will evaluate and create photographic and multi-colored artwork in a raster-based (pixel-based) graphics software application environment (Adobe Photoshop). Students will gain additional experience scanning and editing artwork used for a variety of visual media. GAT 233 - Students will explore the nature of color and the human process of color perception. Students will gain an overview of color theory and process color reproduction theory and principles as applied to the graphic reproduction process. This will include a survey of hardware and software applications, Pantone Matching System, scanner operation procedures, tonal correction of images and color correction of images.

Students will explore the systems and processes of design to create effective solutions to graphic design problems. Students will demonstrate an understanding of the design process, the applied principles of design, and the use of typography. Topics also include a brief history of design and the design of specific media.

Students will apply the principles of graphic design to the visual communication process with emphasis on the verbal/visual interrelationship. Students will evaluate the ethical considerations of the design profession, including intellectual property and copyright issues, designer-client relationships, and internet use. Students will create digital artwork for use in the print medium.

GAT Advisory Committee